Client: Siemens
Agency: MetaDesign

I headed up the global relaunch of Siemens as creative director and strategy lead, and was the agency’s international liaison with various agencies and offices as well as the company board.

Following radical shifts within the company, it had become important to reposition the brand and charge it with a clearer, more modern and focused purpose. One of the main challenges Siemens had to overcome was to level with Apple, Google and Tesla in the fight for future talent.