Client: Samsung
Agency: Cheil London/Seoul

The first time I ever worked on a Samsung product was in 2012, in small office with 20 people above a Tesco’s in Kings Cross. Ever since the company has grown to 200+ in staff and occupies its own building on the South Bank. From 2014 to 2016 I worked on several global launches for various Galaxy phones and gadgets, including the 2016 Rio Olympics campaign.