Client: FedEx
Agency: Gyro London

I lead the team in London, pitching for the FedEx EMEA account. After being selected as lead agency I built the department from scratch, spending almost two years as creative & strategy head.

Following the brand values of speed, focus and determination, we positioned FedEx in the pro athlete environment. We created grass root sponsorships of sports athletes and events, building an aspirational brand platform for sports idols leading up the London Olympics.

We developed a variety of web series to showcase the brands engagement with Team GB, introducing the FedEx brand team to social media and branded content.  

FedEx has since successfully expand its presence in Europe, the Middle East and Asia and continues to use many of the brand and communication principles we developed for all of their global initiatives, sponsorships and events.